01 Who we are
This Privacy Policy explains how Beyond Expression Pvt. Ltd. (“Beyond Expression”, “we”, “our”) handles your personal information when you interact with our website, atelier, or customer service.
We are the data controller for the information processed under this policy. You can reach our privacy team at privacy@beyondexpression.in.
02 Information we collect
Information you give us
- Account details — name, email, phone, password (encrypted), shipping addresses.
- Order details — pieces purchased, sizes, customisation notes, billing details.
- Bridal & bespoke briefs — design references, occasion notes, wedding dates.
Information collected automatically
- Device & usage — IP address, browser, pages viewed, time on site.
- Cookies — see our Cookie Policy for full detail.
03 How we use it
- Fulfil and ship your orders, including handling certifications and returns.
- Provide a tailored shopping experience — recommendations, sizing, reminders.
- Send service emails (order updates, atelier visits) and, with your consent, marketing.
- Comply with legal obligations (GST, BIS hallmarking, anti-money-laundering checks).
- Improve our website, security and customer service.
04 Sharing & partners
We never sell your personal information. We share it only with vetted partners who help us run our business:
- Payment processors and banks to authorise transactions.
- Logistics carriers and insurance providers for secure delivery.
- Gemmological laboratories (IGI, GIA) for certification.
- Communication providers for transactional email and SMS.
All partners are bound by data-processing agreements and use your data only for the purposes we authorise.
Your data is protected with the same discipline we bring to certifying every gem.
05 Cookies & tracking
We use cookies and similar technologies to keep you signed in, remember your basket and measure how the site performs. You can manage your preferences anytime via the cookie banner or your browser settings.
06 Data retention
We keep your information only for as long as it serves a clear purpose:
- Order records — 8 years (GST and warranty compliance).
- Account data — until you delete the account or after 5 years of inactivity.
- Marketing preferences — until you withdraw consent.
07 Your rights
You can ask us to:
- Access — receive a copy of the data we hold about you.
- Correct — update inaccurate or outdated information.
- Delete — close your account and erase associated data.
- Object or restrict — limit how we process your data.
- Port — receive your data in a portable format.
Email privacy@beyondexpression.in — we respond within 30 days.
08 Security
We protect your information with TLS encryption, hashed passwords, role-based access controls and routine security audits. Despite our best efforts, no system is 100% secure — if you ever suspect a breach, please tell us immediately.
09 Children’s privacy
Our services are not intended for individuals under 18. We do not knowingly collect data from minors. If you believe a child has provided us their information, write to us and we’ll remove it promptly.
10 Changes & contact
If we update this policy materially, we’ll notify you by email or a notice on the website. The version date above will always reflect the current version.
For privacy questions: privacy@beyondexpression.in. For other queries, visit our Help centre.